Cookies Policy
Last updated: November 20, 2025
African Safari Dream (“we”, “us”, “our”) uses cookies and similar technologies to improve your browsing experience, understand how our website is used, and support our marketing activities. This Cookies Policy explains what cookies are, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember your preferences, and analyse usage patterns.
Cookies may be set by our website (“first-party cookies”) or by external services (“third-party cookies”).
2. Types of Cookies We Use
We may use the following categories of cookies:
a) Strictly Necessary Cookies
These cookies are required for the website to function and cannot be switched off in our systems. They include:
- Security cookies
- Session cookies
- Load-balancing / server performance cookies
- Preference storage for cookie consent
These do not store personally identifiable information.
b) Performance & Analytics Cookies
Used to understand how visitors interact with our website. This helps us improve loading times, navigation, and the overall user experience.
Tools may include:
- Google Analytics 4 (GA4)
- Microsoft Clarity (session heatmaps and anonymous usage insights)
Data collected may include pages visited, time spent on pages, device type and browser, general location (non-identifying), and interaction behaviour (scrolling, clicks, etc.).
All analytics data is anonymised. We do not sell, trade, or share analytics data with third parties for commercial resale.
c) Functional Cookies
These cookies enable enhanced functionality such as:
- Remembering your language preferences
- Maintaining form data briefly for convenience
- Embedded content (e.g., maps, videos, reviews)
If disabled, parts of the site may not operate smoothly.
d) Marketing & Advertising Cookies (Only if used)
These cookies help us deliver relevant advertisements and measure marketing performance. They may include:
- Meta (Facebook/Instagram) Pixel
- Google Ads tracking
- Pinterest/LinkedIn tracking pixels (if added in future)
Purposes include understanding which destinations attract interest, showing relevant ads to users who have viewed specific pages, and measuring ad performance and conversions.
We do not use cookies to collect sensitive personal information.
3. Third-Party Vendors We May Use
| Vendor |
Purpose |
Data Type |
Policy |
| Google Analytics 4 |
Analytics |
Anonymous usage data |
policies.google.com |
| Google Ads |
Marketing |
Ad performance & conversions |
policies.google.com |
| Meta Pixel |
Marketing |
Website interaction tracking |
facebook.com/policy.php |
| Microsoft Clarity |
Heatmaps & session recording |
Anonymous behavioural data |
clarity.microsoft.com |
| YouTube/Vimeo |
Embedded video |
Technical & performance cookies |
Vendor policies apply |
4. Cookie Consent & Control
Cookie Banner
Upon your first visit, a cookie consent banner will allow you to:
- Accept all cookies
- Reject non-essential cookies
- Customise cookie settings
Changing Your Preferences
You can modify your cookie settings at any time by selecting “Cookie Settings” in the footer or clearing cookies through your browser.
Browser Controls
Most browsers allow you to block cookies, delete existing cookies, or receive alerts when cookies are being used.
Please note: disabling certain cookies may affect site performance and functionality.
5. How Long Cookies Are Stored
Cookie duration varies:
- Session cookies: deleted when you close your browser
- Persistent cookies: remain until expired or manually removed
Durations differ per vendor (consult their privacy policies).
6. Do We Sell Cookie or Tracking Data?
No.
We do not sell, rent, trade, or disclose analytics or tracking data to any third party for commercial resale or unrelated marketing use.
7. Updates to This Policy
We may update this Cookies Policy from time to time to reflect technical changes, legal requirements, or service improvements. Updates will be posted on this page with the “last updated” date.
8. Contact Us
For questions about this Cookies Policy, please contact:
African Safari Dream (Pty) Ltd
Email: britta@africansafaridream.com
Location: Cape Town, South Africa
